Ronald McDonald House VR Experience
The Ronald McDonald House Virtual Reality Tour is part of a collaborative piece created to help potential patients experience the house. The mission of the project is to facilitate an effective method by which to give future resident and sponsors a chance to tour the Ronald McDonald House while simultaneously freeing up volunteers to perform other tasks.
ROLE: Logo & Branding, Brand Applications, Digital Advertisement, Promotional Flyer & Poster
TOOLS: Illustrator & Photoshop
PROJECT REVAMP
The initial logo was modeled after the exterior view of the Gainesville location. Initially I had liked it for its simplicity but I later realized that the building was not recognizable therefore making it harder to relate to.
BRANDING APPLICATION
The new logo is based off of the Virtual Reality goggles themselves and a house together to give the idea of the use of the goggles.
MOBILE APPLICATION
The idea behind the project is that patients could download the app on their phone and take the Virtual Tour from wherever they are in the world.
PROJECT SUCCESS
After presenting the idea during an in house tabling session we found many were interested in the core values behind the idea. The project created was well received by the Ronal McDonald House foundation.
ADVERTISING MATERIALS
