HALT Harness Catalog
HALT aims to educate dog owners about the benefits of using our dog harnesses for training, which can alleviate stress and pain. Traditional collars can have negative effects on dogs, and many owners are unaware of this. With HALT harnesses, your dog can be comfortable, secure, and under your control at all times.
ROLE: Logo & Branding, Print Catalog & High-end Mockups
TOOLS: Illustrator, Photoshop, InDesign & Photography
PROJECT PURPOSE
HALT has released a new line of custom dog training harnesses designed for different lifestyles and terrain. There are 3 new harnesses available for purchase; Rugged, adventurous and relaxed, all with built-in training features. In order to be successful in such a competitive market, a strong logo, visual system, product exploration app and catalog will need to be created as a means to highlight key features and explore HALTs training possibilties.
ADVERTISING OBJECTIVE
Inform and educate the public of the various technologically advanced training features included with the harness and how they allow for full, hassle free training.
KEY CONSUMER BENEFIT
The company provides a harness that ensures ultimate comfort for your pet, as well as crucial training information that you can use to make training your furry companion hassle free.
DOG TRAINING FEATURES
The catalog incorporates a variety of dog training add on features available for every harness. These features come with a short description of their uses and benefits.
ADVERTISING MATERIALS
